The End of An Era
Instagram CEO Adam Mosseri is set to start US testing of the social media platform’s new update: concealing the visible “like” counter, or 'demetrification.' According to Mosseri, the change is to “depressurize” the platform for younger users “to make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”
We all know that social media can take a toll on your mental health. Some people experience FOMO, or “fear of missing out, which is the anxiety there’s a more exciting event happening elsewhere. Social media also can affect people’s self-esteem. Someone’s seemingly-aesthetically pleasing life is just at your fingertips to stalk and compare to your own, thanks to Instagram.
Although Instagram can have its negative effects on the individual, businesses and influencers have been able to profit off of social media metrics. Small businesses that could only reach larger markets through old school marketing are now just a hashtag or repost away from going viral and reaching millions. Influencers pull data from engagements, followers, views, likes, etc. to partner with businesses for endorsements. In return, influencers can make up to $100,000 per post.
As you can imagine, people are split on Instagram’s decision. Some people believe that hiding likes will increase creative content because it will take the pressure off of posting for follower approval and are excited to see mental health issues surrounding social media decrease. During one of his infamous 2018 Twitter rants, Kanye West shared his belief in taking away the follower and like count.
During a panel discussion with Adam Mosseri, Tracee Ellis Ross agreed with the new update.
Twitter gon’ Twitter, so of course some users weighed in on the subject as well.
...While others believe that the change will have a negative impact on their metrics or just be pointless.
Even Nicki Minaj had something to say:
Since as early as April of this year, the new feature has been applied to accounts in countries like Australia, Brazil, Canada, Japan (and others) with no negative feedback received. We’d like to know what you think about Instagram’s “demetrication.” Share your thoughts with us on Twitter @boxbeautyco.