Lebron James Can't Have Taco Tuesday
It's Taco Tuesday! Luckily, we're all still allowed to say it without getting sued since Lebron James's trademark application has been denied by the U.S. Patent Office. He's been posting Taco Tuesday videos on Instagram for months now which fans have been enjoying but it all took a turn for the weird when he filed for a trademark over it in mid August. While this didn't sit well with people, a spokesperson for James said the intention wasn't to limit other people from using it but to protect LeBron from getting sued himself. The Patent Office argued that the phrase was too common a phrase to be trademarked so technically, LeBron got what he wanted.
This isn't the first time a celebrity has filed a controversial trademark request. It was only a few months ago that the internet went up in flames when Kim Kardashian announced the name of her new shapewear line, Kimono. Immediately, she had people point out to her the issue of naming an underwear company the same name as a whole country's centuries-old traditional garment. But people became even more upset when they realized she was trying to trademark the name. To be clear, Kim wasn't trying to trademark the word itself but rather the specific font and brand logo. Still, people didn't think it was right for any version of the word being off limits. Not only was she denied the trademark, she ended up changing the whole name of her line to SKIMS Shapewear in response to the backlash.
Cardi B also faced plenty of backlash earlier this year with her attempt to trademark the catchphrase, "Okurrr". She's been saying that for as long as any of us can remember and a lot of people had never heard that word before Cardi but she's far from the first or only one to say it. The drag community originated the phrase and had been saying it for years before Cardi or anyone else had. They were definitely not happy to find out that yet another thing from their community was at risk of being stolen and their contribution ignored. The trademark ended up getting denied because just like Taco Tuesday, it was deemed too common.
Megan Thee Stallion shot to the top of the rap game this summer and coined the phrase "hot girl summer." It wasn't long before you saw that phrase everywhere and fans recognized the value of trademarking such a popular motto. Of course, Megan saw the value too and filed to trademark the phrase back in July. There hasn't been word on whether or not her case has been approved but given the amount of companies and marketing ploys who've been using it, we can only hope she gets approved so she can collect the bags that rightfully belong to her.
In the meantime, we'll be on the lookout for a LeBron Taco TuesdayTM video.