Beautycon launched in 2011 as an invite only exclusive industry event. Originally the festival only had YouTube bloggers and the people who knew someone that knew someone. Without the right connections you had no way in. All of that changed when Moj Mahdara, cofounder of Beautycon, took over as CEO in 2014. She had a vision to knock down some of those walls and make the festival more inclusive and open to beauty enthusiasts on all scales. Now it’s a beauty industry heavyweight with pop-ups globally in Dubai and London and bicoastal in the U.S. with headliners like Kim Kardashian, Laverne Cox, Chrissy Teigan, and Cardi B. 

Focusing on experiential moments and giving fans direct meet and greet access to the influencers they love, Beautycon is truly unmatched! This past weekend's festival in NYC was no different. The largest Beautycon yet and the beauty community was out in full force. Your favorite Instagram beauty babes, youtubers, and celebrities all under one roof so you know everyone was dressed to impress. Check out some of our favorite looks from the weekend!  


Content Creator Liane V got straight to money moves in her jeweled mini dress inside one of the pop up installations!

beautycon

Our fave Grown-ish change maker, Yara Shahidi, truly never disappoints.

beautycon

Celebrity stylist Alonzo Arnold and beauty influencer Passion Jonesz reminded us that Spring was made for pastel moments for both your hair and wardobe!

beautycon

Beauty comes in all sizes including pint size! 5 year old Taylen Biggz, is already carving out a lane for herself in the fasion and beauty biz. 

beautycon

Alternative R&B singer Angelica Vila looked super trendy in her neon and black Off-White ensemble.

beautycon

Whoever said orange was the new pink... hadn't seen Becky G slay this look!

beautycon

Makeup babe Karla Tobie or @princessbellaaa to her 500 thousand Instagram followers was a vision in all white.

beautycon

Going back to black, beauty ambassador and makeup artist Miss Lubin channeled 90's style with a two-piece leather look set.

beautycon

Issa Rae and Marsai Martin took a break from their Little Movie press run to pop in both rocking suits.

beautycon

Hollywood hair slayer Tokyo Stylez was all legs in this strapless feather mini!

beautycon

Speaking of Hollywood hair, Tokyo's favorite client and  the current reigning it girl Cardi B, was this year's headliner and she did not disappoint!

beautycon

We can feel the Spring inspo already! Tag us in some of your spring looks @boxbeautyco for a chance to be featured! 

template