All Press isn’t good press. Sensationalism is an age-old story. Everyone knows not to yell fire in a movie theater, and we all know the story of Chicken Little and the sky falling. Yet we can’t seem to get people to tear away from knee jerk reactions on social media. We consume so many headlines and news travels so fast people can spread virtually anything online. One RT there a repost there, word of mouth remains one of the most powerful ways to get attention. They go viral. Soulja boy was a pioneer of viral culture online. More than 10 years ago ‘Big Draco’ took to the internet to boost his profile through catchy music, trolling, and a dance craze that would become a worldwide sensation.
Soulja Boy used an online music community, Soundclick to post his music and from there he moved his huge following to Myspace and eventually YouTube. With viewership skyrocketing Soundclick began selling his breakout hit ‘Crank Dat’ for $1 per download. He made $100,000 taking only 50% of that profit. Soulja boy made his fans his marketing team. Word of mouth and sharing his music launched him to a Grammy nomination and his first million dollars by 17.
He also found ways to leverage that success and started feuds with other rappers to remain in the spotlight. Instead of the violent sometimes fatal rap beefs of the time, his were usually comical. But the new method gave birth to the ‘trolling’ that you see artists and brands do today to create buzz. We put together a list of situations that have made headlines lately, but we’ll leave it up to you to decide if they’re genuine or just to gain more press.
The original. Soulja Boy had the “biggest comeback of 2018” in his words and hasn’t given up the spotlight since. Since his initial success, he’s peeked into headlines over the years here and there but not with as much vigor as recently. It started with his Breakfast Club Interview and his disdain for Draaakkeeeee being considered the current king of rap. Then things got even more obscure with a short lived ‘relationship’ with Blac Chyna and his constant attempts to gaslight Tyga.
Next up, high fashion labels. Brands like Prada, Burberry, and Gucci amongst others have been producing racially insensitive designs by the boatload lately. Then they attempt to walk the designs back when they’re faced with immediate backlash and outrage. Consumers can’t help but feel like these designer apologies are orchestrated attempts to use viral outrage to gain exposure. Once social media get wind of the designs fashion brands dominate headlines for days and weeks.
On again, off again. Cardi B and Offset separated after the Migos member’s infidelities became too much for Cardi to take. The subsequent Offset apology tour to win his wife back was met with disdain from fans but we still watched every moment to see where it would lead the rappers. Then just before Cardi’s historic Grammy win and the release of Offset’s solo album the two were publicly back together and trying to make things work. Fans who speculated that the separation was only ever for press to begin with weren’t surprised.
The most recent whirlwind of headlines surrounds Jordyn Woods, the best friend of Kylie Jenner, and her alleged romp with Tristan Thompson the father of Khloe Kardashians 10 month old baby True. The news shocked fans and was almost immediately confirmed by Khloe and her friends Malika Haqq and Larsa Pippen who are not being quiet at all in indirectly slamming Jordyn online. There was radio silence on Jordyn’s end until she took a seat at Jada Pinkett-Smith's Red Table Talk to share her side of things. A recounting that Khloe explicitly called a lie on her twitter feed. Tristan as expected is virtually unbothered. This isn’t his first time around the cheating block. This is just however first time he’s struck so close to home. With Season 16 of KUWTK filming currently some are wondering is this real life or a Kris Jenner production.
While we may never know what’s 100% real when it comes to celebrity tea we do know that information travels through the press at the speed of light when you put the power of social media behind it.