For The Gram
Last night, Frank Ocean welcomed us into his Instagram with a mirror selfie after making his profile public. Since May of 2017, he's been regularly posting a slew of selfies, fellow celebrities, and very artsy photography. Frank hasn't given a reason for making the profile public but fans believe it might be hinting at a new album coming soon. While we wait to see if that's true, we can look through his gram that's been culminating for the past year and a half.
The oldest post on his page @blonded is picture of him and Ansel Elgort at the 2017 Met Gala. Other celebrities to make it onto his feed include SZA, Tyler the Creator, and Zoe Kravitz. He also features his mom (aww) and other friends as well as his dog that passed away last year. He dedicated other posts to pictures of artwork, clips from movies, and some of his past live performances. Among all the artsy pictures and snaps of loved ones, there also lies pictures of some pretty random stuff like a spider crane and mounting vault. And while some of his posts pictures seem random, they all fit within the artsy aesthetic of his feed. We don't know how meticulously he planned out the look of his account but it's a pretty common practice nowadays to carefully curate what's going to make it onto your feed.
Since its start, Instagram has blown up to be one of the most widely used social media platforms. Its become so popular and influential that people have been able to create entire careers from their Instagram profiles and garner huge followings. All the more reason that some users spend hours creating content exclusively dedicated for the platform.
The app has influenced many artists in recent years to try to make their art more "insta worthy." One way we can see the influence is in the surge of "Instagram museums and installations" that have popped up everywhere. These museums which are also sometimes advertised as "experiences" are designed entirely around the idea of how aesthetically pleasing the pictures can turn out for Instagram. Most of these places are temporary exhibits but some get so wildly popular that they become permanent installations such as The Museum of Ice Cream in San Francisco.
Some of these other installations from around the world can be seen below.
29Rooms by Refinery29 in New York & Los Angeles
Color Factory in San Francisco
The Egg House in New York
More traditional museums have also begun including more art installations that are camera ready like the Infinity Mirrors at the High. Not all installations have to be specifically designed with Instagram in mind to actually be picture worthy. Some of our other favorites include "Under the Table" at The Broad, "The Garden of Light" in London, Carmarthen, and Edinburgh, "Absence embodied" in Australia, and probably the entire Louvre Museum in France as evidenced by Beyonce and Jay Z.
Some people criticize the rise in these instagram museums and the desire to photograph everything for social media citing that these exhibits are shallow and don't actually offer anything to the audience other than a pretty picture. On the other hand, people argue that there's no right or wrong way to take in art. As long as it's being appreciated and enjoyed, that’s all that matters. Regardless of where you stand on the matter, it's interesting to see how art has been influenced by people's desire to capture the moment and share it online.1
Tag us @boxbeautyco in your next art inspired pics for a chance to be featured!