Curving the Standard
Pretty Little Thing recently got some praise for featuring pictures with two different sized models on the product pages for their new Hailey Baldwin holiday collection. PLT has done a pretty good job of including a large size range in the past, but this campaign breaks down the barrier between the size categories by showing them side by side. Fans showed their excitement about the pictures all over social media.
The brand is joining a growing number of fashion labels that have started to showcase more inclusive options for all sorts of body sizes. For a long time, the lure of the fashion industry relied on exclusivity and the desire to achieve an elusive version of perfection. With the self love movement though, we've seen a shift start to happen so that these companies speak more to everyday people, rather than hyper edited versions presented in the media.
Adapting to the spirit of the times, fashion moves forward by breaking barriers and dismantling preconceived notions about who fashion is for. There are companies and individuals out there that don't subscribe to the traditional and these are the ones that the rest of the industry should look towards as examples. It's not surprising that Rihanna's company Fenty is so successful. Yes, Riri has a huge music following which certainly lent to the success of the company but many celebrities have started their own fashion labels without the blowout success. What rocketed Fenty to the top is that it speaks to everyone, especially the consumers that have been overlooked for years. Her latest fashion show included a diverse range of models, including two pregnant models.
There are other companies who have also gotten the hint and are making efforts to be more body positive. Aerie has stopped photoshopping their models altogether to stop feeding into unrealistic standards of perfection and started featuring more diverse models. ASOS which includes a wide size range from straight to curvy and also petite to tall.
At the forefront of the movement are individual women who have garnered thousands of followers and support on social media and gained recognition for their positive influence in the beauty industry. These women encourage acceptance and dismantle the mentality that you have to be thin to succeed in the fashion industry. They have been featured in various campaigns and walked in fashion shows across the world. Most importantly, they inspire confidence in women who look like them. These are some noteworthy influencers that are making an impact in the fashion industry.
While the industry and society still has a long ways to go to being considered completely inclusive, it's always refreshing to see when a fashion label has seen the light and decided to cater to a larger pool of customers. Here's to hoping that the upcoming year continues to see an increase in diversity.